ABOGUNRIN ELIZABETH ABODUNDE

Digital Content Strategist & Media Professional

Lagos, NG.

About

Highly creative and results-driven communications professional with over 4 years of experience specializing in digital content strategy, social media management, and brand communication. Adept at crafting compelling narratives and delivering impactful messages across diverse platforms, leveraging expertise in content creation, copywriting, and media strategy. Proven ability to enhance brand visibility, drive audience engagement, and achieve measurable results through strategic digital marketing and public relations initiatives.

Work

The Hillside Initiative

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Media & Publicity Manager

Lagos, Lagos State, Nigeria

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Summary

Leads the development and execution of media and publicity strategies to strengthen organizational visibility and audience engagement across platforms.

Highlights

Led the development and execution of media and publicity strategies, significantly strengthening the organization's visibility by 30% and audience engagement across digital platforms.

Managed comprehensive content creation and oversaw social media platforms, ensuring consistent and impactful communication that resonated with target audiences.

Coordinated media coverage, publicity campaigns, and promotional activities for organizational events and initiatives, increasing event attendance by 25%.

Collaborated effectively with internal teams to communicate the organization's vision across digital and traditional media, enhancing brand coherence.

Built and sustained audience engagement by sharing timely, relevant, and compelling content, growing the online community by 20%.

Great Minds

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CEO/Founder

Lagos, Lagos State, Nigeria

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Summary

Led a personal development platform focused on empowering individuals to cultivate well-rounded mindsets and live purposefully.

Highlights

Spearheaded the establishment and growth of Great Minds, a personal development platform empowering individuals through motivational content and workshops.

Developed and implemented strategic initiatives to guide the next generation in rising above mediocrity, reaching over 5,000 individuals through various channels.

Curated and delivered inspiring content focused on cultivating well-rounded mindsets and purposeful living, driving engagement and positive feedback.

Managed all aspects of the venture, from content creation to community engagement, demonstrating strong leadership and project management skills.

Zuri Team

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Social Media Manager

Kwara State, Kwara State, Nigeria

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Summary

Managed social media platforms and executed content strategies to enhance the brand's online presence and audience engagement.

Highlights

Managed the brand's social media platforms, maintaining a consistent content calendar and optimizing posting schedules for maximum reach.

Created engaging content tailored to diverse audiences across digital platforms, resulting in improved visibility and interaction.

Monitored content performance and audience engagement metrics, leveraging insights to refine strategies and boost online reach by 15%.

Collaborated with team members to execute targeted campaigns, strengthening the brand's online presence and achieving strategic goals.

CardCocoa

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Content Creator & Social Media Manager

Kwara State, Kwara State, Nigeria

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Summary

Developed creative content and managed social media platforms to align with marketing goals and increase brand awareness.

Highlights

Developed creative content strategies that aligned with brand marketing goals, enhancing digital storytelling and visual appeal.

Managed social media platforms, ensuring consistency in messaging and driving audience engagement through strategic posts.

Wrote compelling captions and promotional copy that increased brand awareness by 10% and attracted new followers.

Contributed innovative creative ideas for campaigns and digital storytelling initiatives, boosting overall content impact.

CMS Consulting Services

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Social Media Manager

Kwara State, Kwara State, Nigeria

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Summary

Managed company's social media accounts and created engaging promotional content to improve online visibility and audience engagement.

Highlights

Managed the company's social media accounts, maintaining a consistent posting schedule to ensure continuous online presence.

Created engaging promotional content that significantly improved online visibility by 20% and attracted a wider audience.

Wrote compelling marketing copy tailored to the company's services, driving increased interest and client inquiries.

Supported audience engagement through timely communication and strategic content planning, fostering community growth.

Faculty YouTube Channel Team (UNI-ILORIN)

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Presenter

Ilorin, Kwara State, Nigeria

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Summary

Delivered engaging content and conducted interviews, significantly contributing to the faculty's digital presence and outreach.

Highlights

Delivered engaging on-camera content, enhancing the faculty's digital presence and audience connection by an estimated 18%.

Conducted interviews with faculty members and students, contributing to diverse and informative video content.

Collaborated with the production team to develop and execute video concepts, improving content quality and viewer engagement.

Supported the overall digital strategy of the faculty, increasing online visibility and community interaction.

National Youth Service Corps (NYSC)

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News Presenter & Broadcaster

Wamakko, Sokoto State, Nigeria

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Summary

Prepared and delivered broadcast content for camp activities, assisting with scripting, editing, and production of news bulletins.

Highlights

Prepared and delivered engaging broadcast content for camp activities and events, ensuring timely dissemination of information to over 1,500 corps members.

Assisted with scripting, editing, and production of news bulletins, enhancing clarity and impact of daily announcements.

Edited videos for broadcast, improving visual quality and contributing to a professional media output for camp communication.

Collaborated closely with the media team to ensure effective communication throughout the orientation program, achieving seamless information flow.

The Eagle Online Nigeria

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Intern (Pidgin Reporter)

Lagos, Lagos State, Nigeria

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Summary

Worked as a Pidgin Reporter, creating daily YouTube Shorts and conducting Vox pops to enhance news coverage and audience engagement.

Highlights

Worked as a Pidgin Reporter during SIWES, creating daily YouTube Shorts to deliver news in Pidgin English, increasing accessibility by 15%.

Conducted Vox pops to gather public opinions, enhancing news coverage and reflecting community perspectives.

Produced engaging and culturally relevant content that connected with a broad audience, increasing viewership by 20%.

Engaged with online communities, responded to inquiries, and strengthened customer relationships through timely and professional interactions, improving audience loyalty.

Africa Independence Television (AIT)

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Intern

Lagos, Lagos State, Nigeria

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Summary

Assisted in news and media content production, research, and studio operations for daily broadcasts, ensuring seamless workflow.

Highlights

Assisted in the production of news and media content, supporting reporters, producers, and studio teams during daily broadcasts.

Conducted research for news stories, interviews, and program features, ensuring content accuracy and relevance across multiple segments.

Supported camera operations, script preparation, and on-set coordination during live and recorded programs, contributing to smooth production.

Managed basic editing tasks and organized media assets, streamlining workflow within the production team and reducing post-production time by 10%.

Education

University of Ilorin

Ilorin, Kwara State, Nigeria
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Bachelor of Science (B.Sc.) Mass Communication Grade: Second Class Upper Division

Home Science Association Secondary School

Lagos, Lagos State, Nigeria
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West African Senior School Certificate Examination (WASSCE) Grade:

Languages

English

Yoruba

Certificates

Professional Diploma in Project Management

Unknown

TEFL (Teaching English as a Foreign Language) Certification

Unknown

Jobberman Soft Skills Training Certificate

Jobberman

Skills

Content Creation

Digital Content Strategy, Creative Writing, Copywriting, Content Editing, Scriptwriting, Storytelling, Reporting, Publicity Copywriting, Video Editing, Voice-over Artistry, Spoken Word Artistry, Graphics Design.

Social Media Management

Digital Marketing, Brand Communication, Media Strategy, Community Management, Audience Engagement, Platform Strategy, Meta Business Suite, Content Calendar.

Broadcast & Presentation

Public Speaking, Presentation, Broadcast Presentation (English, Nigerian Pidgin & Yoruba).

Project Management

Leadership, Team Coordination, Time and Priority Management, Strategic Planning.

Communication & Interpersonal

Effective Communication, Active Listening, Emotional Intelligence, Teamwork, Adaptability, Problem Solving, Business Acumen.

Software & Tools

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Google Workspace, Canva, CapCut, InShot.

Analytical & Critical Thinking

Data Analysis, Performance Metrics, Strategic Prioritization.

Public Relations

Media Relations, Influencer Engagement, Brand Recognition.